argonauten G2 | MEWA

Image Spot

MEWA is one of Europes leading companies for industrial textilemanagement and actually awarded as a brand of the century in 2010. With the Frankfurt based agency G2 we produced an epic imagemovie. It shows the history of Mewa, which is a family owned company since three generations, followed by informations about their main business models and last but not least their strong commitment to social and environmental aspects.

Making of

The concept we created intended to communicate on two levels. A clear and direct communication when it comes to actual productshots and informations as well as an even more interesting and surprising metaphorical level where knights, dragons and chameleons are occuring as symboles for protection or danger.

The movie is a great mixture of 3D animation combined with complex live action and studio shots and started with a time consuming test periode for liquide and ink animations to create a proper look for the whole movie.
The result is an amazing and entertaining imagemovie with unexpected twists and brilliant images.

Credits

dyrdee Tasks

Concept, Production, Shoot, Direction, 3D, Compositing

 

Executive Creative Director G2

Carsten Lukas

 

Creative Director

Anita Stoll

Director

Ole Keune

Ljubisa Djukic

 

Producer

Sven Henrichs

Jenny Bock

 

Technical Director

Mesut Can

 

DOP

Björn Knechtel

Oliver Koeppel

 

Head of 3D

Radoslaw Jamrog

3D

Stephan Sacher

Lars Krüger

Alexander Pohl

Nico Kahmann

Head of 2D

Ian Hutchinson

 

Compositing

Jochen Weidner

Konrad Müller

Marcel Krummbiegel

Raffael Calleja

Chistian Schwarz

 

Copywriter

Christine Leonard, Anne Strohschein

 

Account Supervisor

Marc Slapnicar

 

Production Assistant

Jenny Bock

 

Sound

Hofkapellmeister

TOPIC 3D